This is our personal case study. Our design concept started with a colour scheme which then layed out our vision. The colour scheme we chose was purposely neutral - we wanted Raw Branding to be modern and accessible to all. Our clients are creatives and entrepreneurs so demonstrating different techniques within typography, animation and design is important to our brand. We created Raw Branding in order to step outside of the mold of everyday business websites, however, if you asked us for one we will definitely deliver with a few quirks!
The following is an overview of our brand and how we utilised our initial color palette to weave a thorough design concept. Raw Branding is a unique fingerprint we created to, hopefully, inspire and connect with our audience.